Project Brief:

The mining industry requires innovative solutions to showcase and customize complex machinery. EFFE Technology developed a product configurator for equipment with AR and a 360° viewer, enabling customers to visualize and customize mining equipment with precision. This cutting-edge tool enhances the customer experience and streamlines the equipment design and selection process for manufacturers in the mining sector.

Client Requirement:

The client, a leading mining equipment manufacturer, wanted an interactive platform for customers to visualize mining machines in detail and customize key features, including dimensions, attachments, and functionality. The solution needed to simplify complex decision-making for customers, reduce dependency on physical prototypes, and align with their goal of providing a seamless digital experience.

The client also requested AR integration to offer a real-world visualization of the customized equipment, fostering greater confidence in purchase decisions. The solution was to be accessible across devices, ensuring broad usability for engineers, procurement teams, and field operators.

Project Planning and Strategy:

EFFE Technology employed a structured approach to deliver a robust and innovative product configurator for equipment:

• Requirement Analysis: Collaborated with the client to understand machinery specifications, customization parameters, and the target user base.
• Design Development: Created intuitive interfaces and detailed 3D models of the mining machines, incorporating all customizability options.
• Technology Selection: Used a combination of WebGL for rendering, AR integration tools for real-world visualization, and a responsive framework to ensure cross-platform functionality.
• Testing and Feedback Loop: Conducted iterative testing to ensure smooth performance, accuracy in rendering, and seamless AR functionality.

Our Process:

Data Collection and Model Creation:
The first phase involved collecting technical data, blueprints, and images of the mining machines. Using this information, EFFE Technology’s 3D artists created highly detailed, scalable models.

Customization Parameters:
The product configurator for equipment was designed to enable users to adjust parameters such as size, color, attachments, and operational features. Each adjustment updated the model in real time.

AR and 360° Viewer Integration:
Users could switch between a 360° viewer for exploring every angle of the machine and an AR mode for placing the customized model in a real-world environment. This provided an immersive decision-making experience.

Interactive User Interface:
A streamlined interface ensured users could easily navigate customization options, save designs, and share configurations with their teams.

Back-End Integration:
The platform was integrated with the client’s existing ERP and CRM systems to capture configurations for pricing and production planning.

Deliverables and Client Benefits:

Deliverables:

• 3D Product Configurator for Equipment:
  An intuitive platform offering real-time customization and rendering.
• AR Integration:
  An augmented reality feature allowing users to view their customized equipment in a real-world setting.
• Cross-Platform Compatibility:
  A responsive application accessible on desktops, tablets, and smartphones.
• Comprehensive Data Analytics:
  Tools to track user preferences and popular configurations, offering insights for marketing and production. Visit Our Partner Site

Client Benefits:

Enhanced Customer Engagement:
The immersive product configurator for equipment kept customers engaged, empowering them to make confident purchase decisions.

Reduced Prototyping Costs:
Virtual models eliminated the need for physical prototypes, saving time and money.

Accelerated Sales Cycle:
The clarity provided by the product configurator for equipment reduced back-and-forth communication, expediting the sales process.

Improved Brand Perception:
The advanced tool positioned the client as a tech-savvy leader in the mining equipment industry.

Conclusion:

EFFE Technology’s mining machine product configurator for equipment exemplifies the convergence of advanced 3D visualization and user-centric design. By providing real-time customization and AR functionality, it revolutionized how customers interact with complex equipment. This solution not only met the client’s business goals but also set a benchmark for innovation in the mining sector.

EFFE Technology’s ability to integrate cutting-edge technology with industry-specific needs underscores its position as a leader in digital transformation. The configurator’s success demonstrates the value of investing in immersive solutions to drive sales, enhance user satisfaction, and streamline operations.

Mining Machine Product Configurator | AR & 360° Viewer for Custom Equipment Design | EFFE Technology