Project Brief:
EFFE Tech introduced an innovative augmented reality (AR) solution to the automotive industry by creating 360 AR car visualizations for a client in the automotive sector. The AR solution allowed customers to experience cars virtually, enhancing the purchasing journey. By integrating 360 product videos and 3D photography, customers were able to engage with cars in a fully immersive environment. This development aimed to address the growing demand for interactive and detailed product experiences in the automotive market. The solution enabled potential buyers to see a car from every angle, zoom into specific features, and interact with various configurations, all through their smartphones and desktop devices. This AR experience was designed to not only increase customer engagement but also to drive sales by providing a more personalized, in-depth look at the cars without stepping into a showroom.
Client Requirement:
The client, an automotive brand, sought to enhance their online presence and sales conversion by offering customers a highly interactive and engaging experience. They wanted a solution that allowed potential buyers to visualize cars in their full 360-degree glory, showcasing the design, features, and interior details in a way traditional photos could not. The goal was to move away from static images and offer a virtual tour of the vehicle directly on the client’s website. The client also needed a solution that was compatible with both desktop and mobile platforms, ensuring a smooth user experience across all devices. The ability to customize the vehicle (colors, trims, features) directly through the AR interface was essential for a tailored experience. The client envisioned an advanced marketing tool that could differentiate them in a competitive market, providing customers with the feeling of a showroom experience from the comfort of their homes. Visit Our Partner Site
Project Planning, Strategy, and Our Process:
- Pre-Production
Our process began with a detailed analysis of the models that would be visualized. We worked closely with the client to ensure the accuracy of the digital models and features. High-resolution images and 3D scans of the cars were captured to build precise 360 AR car visualizations.
- AR Development
Using advanced AR software, we integrated 3D car models with a user-friendly interface, allowing the customer to interact with the cars from various angles. The cars were placed in a real-world environment using AR technology, making them appear life-like when viewed through smartphones and desktop screens. This immersive development highlighted the potential of AR car visualizations in automotive marketing.
- 360° Product Videos and Photography
The next step involved capturing 360° videos and high-quality photographs of the cars. These videos were integrated into the AR interface, enabling users to spin the car and view it from every angle, as well as zoom in on details like wheel designs, interiors, and features. AR car visualizations were further enhanced with these detailed assets, offering an unparalleled virtual experience.
- User Experience (UX) Design
A seamless and intuitive experience was essential for the success of the project. We ensured the interface was easy to navigate, with clear instructions on how to rotate, zoom, and configure the vehicle. Special features, such as color and trim selection, were also incorporated into the 360 AR car visualizations.
- Deployment and Testing
Once the AR application was developed, it was thoroughly tested across multiple devices and platforms to ensure optimal performance. This included stress testing the system under high-traffic scenarios to ensure scalability. We worked closely with the client’s IT team to ensure smooth integration with their website and mobile platforms, delivering flawless 360 AR car visualizations.
Deliverables and Client Benefits:
Deliverables:
- 360 AR car visualizations for all major car models.
- Interactive 3D car configurator, enabling customers to customize colors, trims, and features.
- High-quality 360° product videos embedded in the AR experience.
- A fully responsive AR platform optimized for both desktop and mobile.
Client Benefits:
The client benefited from a significant increase in customer engagement and a more streamlined purchasing process. Potential buyers spent more time interacting with the product, leading to higher conversion rates and improved customer satisfaction. The client now stands out in the market, offering a virtual showroom experience that blends cutting-edge AR technology with car buying.
Conclusion:
By implementing 360 AR car visualizations, the client revolutionized their approach to automotive marketing. The project not only enhanced the customer experience by allowing users to visualize and interact with vehicles from anywhere but also provided a unique sales tool that boosted conversion rates. EFFE Tech’s AR solution helped position the brand as a leader in the automotive industry, driving both engagement and sales. This case study demonstrates the power of AR car visualizations in transforming how customers interact with products in the automotive industry.
360 CAR VISUALISATION | 360 PRODUCT VIDEO | AR SOLUTIONS WITH EFFE TECH
